“The method of the enterprising is to plan with audacity and execute with vigor.” – Christian Bovee


A great book that I just finished reading, New Sales Simplified by author Mike Weinberg, outlines a step-by-step process for acquiring new customers.  A key point to this successful framework is selecting the appropriate amount of targeted prospects and having a strategic plan to continually work them.  I believe the health of any growing business is acquiring new clients and Microsoft Dynamics CRM 2011 can help be the cornerstone to your new business development program.

Microsoft Dynamics CRM 2011 can be the one place your sales and marketing professionals go to enter information on targeted companies and to create strategic plans with action steps and unique sales / marketing campaigns for each prospect.  A campaign could have numerous steps which include a letter, email, phone call, white paper or webinar invite to nurture the target.  Microsoft Dynamics CRM is a logical place to track all information from various campaigns.

To automate sales / marketing campaigns into Microsoft Dynamics CRM 2011, look to Click Dimensions, an email marketing and marketing automation solution designed specifically for Microsoft Dynamics CRM.  Click Dimensions allows you to send emails, track web visitors, score prospects, conduct nurture marketing, and store web forms and surveys directly into Microsoft Dynamics CRM.

Should your sales / marketing professionals need more contacts in the targeted companies or additional information before taking action, Microsoft Dynamics CRM 2011 fully integrates with BroadLook’s Profiler.  Broadlook finds new contacts and recent information on your targeted prospects fast by leveraging the internet and numerous social media sites.

Microsoft Dynamics CRM 2011 can be the driving force for your organization to have a systematic, consistent approach to acquiring new business in the future.

For a high level estimate of your investment in Microsoft Dynamics CRM, please use our “FREE” Microsoft Dynamics CRM Quick Quote Tool”.  It will give you a great starting point for assessing your potential investment in a project like this.

To learn more about Microsoft Dynamics CRM, please go to our website www.turnkeytec.com or give us a call.

By Michael Ramatowski at Turnkey Technologies, Inc. – Kentucky, Illinois, Missouri Microsoft Dynamics CRM & Microsoft Gold Certified Dynamics GP Partner